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Son 1 (2026)
Marketing

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JAMOAT TRANSPORTI XIZMATLARI BOZORIDA MARKETINGSTRATEGIYALARINING RAQOBATBARDOSHLIKKA TAʼSIRI

Nashr etilgan 2026-01-31

Mualliflar
Berdiyorov Temur Azamatovich
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Annotatsiya

Mazkur maqolada jamoat transporti xizmatlari bozorida marketing
strategiyalarining raqobatbardoshlikka taʼsiri tahlil qilindi. Tadqiqot doirasida xizmat
marketingi yondashuvlari, 7P marketing aralashmasi va SERVQUAL modeli asosida
transport xizmatlari sifati hamda isteʼmolchi qoniqishi oʻrganildi. Metodologik asos
sifatida tizimli adabiyotlar tahlili, qiyosiy tahlil va konseptual modellash usullari
qoʻllanildi. Xalqaro transport tizimlari tajribasi tahlil qilindi hamda marketing
strategiyalari, xizmat sifati va raqobatbardoshlik oʻrtasidagi bogʻliqlik aniqlashtirildi.
Tadqiqot natijalari marketing yondashuvlari transport xizmatlari sifatini oshirish,
mijoz sadoqatini shakllantirish va transport operatorlarining bozordagi raqobat
pozitsiyasini mustahkamlashga xizmat qilishini koʻrsatdi.

Kalit so'zlar

jamoat transporti, marketing strategiyasi, raqobatbardoshlik, xizmat sifati, SERVQUAL, 7P marketing aralashmasi, mijoz sadoqati, brend qiymati.

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