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Son 2 (2026)
Marketing

Articles

XIZMAT KOʻRSATUVCHI KORXONALAR MARKETING STRATEGIYASIVA UNI BOZORGA YOʻNALTIRISH ASOSLARI

Nashr etilgan 2026-02-28

Mualliflar
Sultonboyeva Munira Baxodirovna , Raxmatova Sitora Shuxratjon qizi
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Annotatsiya

Mazkur maqolada xizmat koʻrsatuvchi korxonalarda marketing strategiyasini
shakllantirish va uni bozorga yoʻnaltirishning nazariy asoslari tahlil qilindi. Tadqiqotda
xizmat marketingining oʻziga xos xususiyatlari, 7P marketing aralashmasi hamda
bozorga yoʻnaltirilganlik konsepsiyasi tizimli koʻrib chiqildi. Natijalar marketing
strategiyasi samaradorligi mijoz ehtiyojlarini aniqlash, raqobat muhitini baholash va
ichki resurslarni muvofiqlashtirishga bogʻliqligini koʻrsatdi. Shuningdek, xizmat
koʻrsatish jarayonlari, xodimlar roli va jismoniy muhit omillari marketing qarorlariga
bevosita taʼsir etishi asoslandi. Tadqiqot xulosalari xizmat korxonalarida strategik
boshqaruvni takomillashtirishga xizmat qiladi.

Kalit so'zlar

xizmat marketingi, marketing strategiyasi, 7P modeli, bozorga yoʻnaltirilganlik, xizmat sifati, mijoz ehtiyoji.

Adabiyotlar ro'yxati

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