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Son 4 (2025)
Marketing

Articles

TOZALIK VOSITALARI ISHLAB CHIQARUVCHI SANOAT KORXONALARIDA MARKETING STRATEGIYASINI JORIY ETISH IMKONIYATLARI

Nashr etilgan 2025-04-30

Mualliflar
Baqoyeva Dilfuza Maqsud qizi
Tashkilot
Xalqaro Nordik Universiteti 2 -bosqich doktoranti
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Annotatsiya

Ushbu maqolada tozalik vositalari ishlab chiqaruvchi sanoat korxonalarida omnichannel marketing strategiyasini joriy etish imkoniyatlari tahlil qilingan. Tadqiqot POP, UTAUT2 va 3D Omnichannel modellariga asoslanib, mijoz tajribasi, texnologiyani qabul qil ish omillari hamda kanal integratsiyasi darajasini chuqur oʻrganadi. Tahlil natijalari omnichannel yondashuvining xizmat sifati, mijoz sodiqligi va savdo samaradorligini oshirishdagi rolini isbotlaydi hamda amaliy tavsiyalarni taklif etadi.

Kalit so'zlar

omnichannel marketing, mijoz tajribasi, POP modeli, UTAUT2, 3D model, sanoat marketingi, raqamli strategiya

Adabiyotlar ro'yxati

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