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Son 3 (2026)
Marketing

Articles

Khodjayev Aziz Avazkhanovich

Nashr etilgan 2026-04-01

Mualliflar
Khodjayev Aziz Avazkhanovich
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Annotatsiya

Mazkur tadqiqotda moliya bozorining raqamli transformatsiyasi sharoitida
banklarning marketing strategiyalarini rivojlantirish masalalari tahlil qilindi. Tadqiqot
jarayonida raqamli bank xizmatlari, fintech texnologiyalari va mijozlar xulq-atvoridagi
o‘zgarishlar o‘rganildi. Qiyosiy tahlil va tizimli yondashuv asosida marketing
strategiyalarining asosiy yo‘nalishlari aniqlandi. Natijalarda raqamli kommunikatsiya
kanallaridan foydalanish, xizmatlarni shaxsiylashtirish va ma’lumotlarga asoslangan
qaror qabul qilish marketing samaradorligini oshirgani qayd etildi. Tadqiqot banklar
uchun mijozlar bilan samarali aloqani yo‘lga qo‘yish hamda raqobatbardoshlikni
mustahkamlash imkonini beruvchi amaliy tavsiyalarni shakllantirdi.

Kalit so'zlar

bank marketingi, marketing strategiyasi, raqamli transformatsiya, fintech, raqamli xizmatlar, mijozlar xulqi, personalizatsiya

Adabiyotlar ro'yxati

  1. 1. Philip Kotler, P., Kevin Lane Keller, K. L. (2021). Marketing management
  2. (16th ed.). Pearson.
  3. 2. Philip Kotler, P., Hermawan Kartajaya, H., & Iwan Setiawan, I. (2021).
  4. Marketing 5.0: Technology for humanity. Wiley.
  5. 3. Dave Chaffey, D., & Fiona Ellis-Chadwick, F. (2022). Digital marketing:
  6. Strategy, implementation and practice. Pearson.
  7. 4. Brett King, B. (2019). Bank 4.0: Banking everywhere, never at a bank. Wiley.
  8. 5. Oleg I. Lavrushin, O. I. (2022). Bankovskoe delo. Moscow: KnoRus.
  9. 6. Evgeny F. Zhukov, E. F. (2021). Banki i bankovskie operatsii. Moscow:
  10. UNITY-DANA.
  11. 7. World Bank. (2020). Digital financial services. Washington, DC.
  12. 8. Improving the use of marketing tools in the digitalization of banking services. (2026). Ilmiy tadqiqotlar va ularning yechimlari jurnali, 9(02), 502-505.
  13. https://worldlyjournals.com/index.php/ituy/article/view/25998
  14. 9. The role of digital marketing tools in the transformation of banking services.
  15. (2026). Journal of Multidisciplinary Sciences and Innovations, 5(02), 1746-1749.
  16. https://doi.org/10.55640/

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