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Son 3 (2026)
Marketing

Articles

THE ROLE OF MARKETING IN THE PROCESS OF IMPROVINGPOPULATION WELFARE

Nashr etilgan 2026-04-03

Mualliflar
Ziyavitdinov Habibullo Hamidovich
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Annotatsiya

Ushbu maqolada marketingning aholi farovonligini oshirishdagi roli oʻrganiladi.
Marketing strategiyalari, isteʼmolchilar xulq-atvori hamda ijtimoiy marketing
konsepsiyalarining aholining turmush darajasiga taʼsir koʻrsatish mexanizmlari tahlil
qilinadi. Tadqiqotda Oʻzbekistonda marketing faoliyatining iqtisodiy oʻsish va ijtimoiy
rivojlanishga qoʻshayotgan hissasi empirik jihatdan baholanadi. Natijalar samarali
marketing strategiyalari isteʼmolchilar qoniqishini oshirish, raqobatbardoshlikni
kuchaytirish va oxir-oqibat aholining hayot sifatini yaxshilashda muhim rol oʻynashini
koʻrsatadi. Olingan natijalar davlat siyosati va biznes amaliyotlari uchun amaliy
tavsiyalar ishlab chiqishga xizmat qiladi.

Kalit so'zlar

marketing, aholi farovonligi, ijtimoiy marketing, isteʼmolchi xulqatvori, hayot sifati, iqtisodiy oʻsish.

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