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Son 10 (2025)
Marketing

Articles

PARKENT TUMANIDA OLTIN BEL TOGʻ KURORTINI RIVOJLANTIRISHNING MARKETING STRATEGIYALARI

Nashr etilgan 2025-10-31

Mualliflar
Ashurov Abdulaziz Rustamovich a , Ishmuratov Baxodir Xusanovich b , Mahmudov Ziyoviddin Shamsiddinovich c , Fatema Nabizada Javid d
Tashkilotlar
a Toshkent Kimyo xalqaro universiteti Xalqaro iqtisodiyot kafedrasi, v.b. dotsent, PhD
b Termiz Iqtisodiyot va Servis Universiteti Iqtisodiyot kafedrasi, katta oʻqituvchi, PhD
c Andijon davlat chet tillari instituti Ingliz tilini oʻqitishning integratsiyalashgan kursi kafedrasi koreys tili va adabiyoti yoʻnalishi oʻqituvchisi
d Toshkent Kimyo xalqaro universiteti Biznes boshqaruvi yoʻnalishi talabasi
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Annotatsiya

Maqolada Parkent tumanida Oltin Bel togʻ -kurort zonasini rivojlantirish jarayoni tahlil qilingan. Tadqiqotda GIS (maʼlumotli geografik tahlil), SWOT va taqqoslama marketing usullari qoʻllanilib, hududning turizm rivojlanishiga taʼsir etuvchi fizik - geografi k hamda marketing omillari baholandi. Natijalar Parkent hududining shimoliy yonbagʻirlari balandlik, nishablik va ekspozitsiya boʻyicha changʻi turizmi uchun eng mos ekanini koʻrsatdi. Oltin Bel loyihasi uzoq muddatda samarali boʻlishi uchun brending, infr atuzilma va mavsumiylikni yumshatish strategiyalari ishlab chiqilgan. Tadqiqot natijalari Oʻzbekiston va Markaziy Osiyodagi yangi togʻ -turizm yoʻnalishlarini barqaror rivojlantirish uchun amaliy tavsiyalar beradi.

Kalit so'zlar

Parkent, Oltin Bel, GIS, SWOT, turizm brendingi, togʻ turizmi, marketing strategiyasi

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