Tel: +998977838464
Search

Son 4 (2026)
Marketing

Ilmiy maqolalar

NEYROMARKETINGNING ISTEʼMOLCHILARGA TAʼSIRI

Nashr etilgan 2026-05-11

Mualliflar
Sharopova Nafosat Radjabovna
pdf Google Scholar Google Scholar

Annotatsiya

Mazkur maqolada neyromarketing vositalarining isteʼmolchilar xarid qaroriga
taʼsiri “PREMIER ELECTROTECH” brendi misolida tahlil qilindi. Tadqiqot
davomida vizual identifikatsiya, reklamadagi emotsional triggerlar va sensorli
marketing elementlarining isteʼmolchi xulq-atvoriga taʼsiri soʻrovnoma asosida
baholandi. Olingan natijalar brend logotipi, mahsulot dizayni va emotsional reklama
isteʼmolchilarda ishonch va xarid motivatsiyasini shakllantirishini koʻrsatdi. Ayniqsa,
mahsulotning yoqimli hissiyot uygʻotishi xarid ehtimolini oshiruvchi muhim omil
sifatida aniqlandi. Tadqiqotda neyromarketing vositalarini mahalliy maishiy texnika
bozoriga moslashtirishning amaliy ahamiyati asoslandi. Shuningdek, isteʼmolchi bilan
emotsional kommunikatsiyani kuchaytirish va brend xabardorligini oshirish boʻyicha
ilmiy xulosalar ishlab chiqildi.

Kalit so'zlar

neyromarketing, isteʼmolchi xulq-atvori, vizual identifikatsiya, emotsional trigger, sensorli marketing, brend ishonchi, reklama, maishiy texnika, xarid motivatsiyasi.

Adabiyotlar ro'yxati

  1. 1. Smidts, A. (2002). Looking into the brain: State of the art and future of
  2. neuromarketing. Erasmus Research Institute of Management (ERIM).
  3. https://hdl.handle.net/1765/1
  4. 2. Dooley, R. (2012). Brainfluence: 100 ways to persuade and convince
  5. consumers with neuromarketing. John Wiley & Sons. https://www.wiley.com/enus/
  6. Brainfluence-p-9781118117619
  7. 3. Morin, C., & Renvoize, P. (2018). The persuasion code: How neuromarketing
  8. can help you persuade anyone, anywhere, anytime. Wiley. https://www.wiley.com/enus/
  9. The+Persuasion+Code-p-9781119440709
  10. 4. Lindstrom, M. (2008). Buyology: Truth and lies about why we buy. Doubleday.
  11. https://www.penguinrandomhouse.com/books/30022/buyology-by-martin-lindstrom/
  12. 5. Underhill, P. (2009). Why we buy: The science of shopping-Updated and
  13. revised for the internet, the global consumer, and beyond. Simon & Schuster.
  14. https://www.simonandschuster.com/books/Why-We-Buy/Paco-
  15. Underhill/9781416595249
  16. 6. Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.
  17. https://us.macmillan.com/books/9780374533557/thinkingfastandslow
  18. 7. Glimcher, P. W., & Fehr, E. (2013). Neuroeconomics: Decision making and
  19. the brain. Academic Press.
  20. https://shop.elsevier.com/books/neuroeconomics/glimcher/978-0-12-416008-4
  21. 8. Damasio, A. (1994). Descartesʼ error: Emotion, reason, and the human brain.
  22. Putnam. https://www.penguinrandomhouse.com/books/81735/descartes-error-byantonio-damasio/
  23. 9. Лебедев, А. Н. (2008). Психология рекламы. Питер.
  24. 10. Трайндл, К. (2007). Нейромаркетинг: Визуализация эмоций. Альпина
  25. Бизнес Букс.

Yuklab olishlar

Yuklab olish ma’lumotlari hali mavjud emas.