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Son 5 (2026)
Marketing

Ilmiy maqolalar

ISTEʼMOLCHILARNING EKOLOGIK VA BARQAROR ISTEʼMOL XULQ-ATVORIGA YASHIL MARKETING STRATEGIYALARIGA TAʼSIRI

Nashr etilgan 2026-05-11

Mualliflar
Abduqodirova Donoxon Raximjonovna
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Annotatsiya

Mazkur tadqiqotda iste’molchilarning ekologik ongi hamda barqaror iste’mol
xulq-atvoriga yashil marketing strategiyalarining ta’siri tahlil qilindi. Tadqiqot
davomida ekologik xabardorlik, yashil mahsulotlarga bo‘lgan munosabat, xarid xulqatvori
va yashil marketing kommunikatsiyalariga nisbatan ishonch darajasi o‘rganildi.
Onlayn so‘rovnoma asosida olingan natijalar iste’molchilarning ekologik
mahsulotlarga qiziqishi ortib borayotganini ko‘rsatdi. Tahlillar natijasida ekologik
sertifikatlarning ishonchni oshiruvchi asosiy omil ekani aniqlangan. Tadqiqotda yashil
marketing strategiyalarini takomillashtirish, raqamli kommunikatsiyalarni
rivojlantirish hamda ekologik mahsulotlar bozorini kengaytirishga qaratilgan ilmiyamaliy
tavsiyalar ishlab chiqildi.

Kalit so'zlar

yashil marketing, ekologik ong, barqaror iste’mol, iste’molchi xulq-atvori, ekologik sertifikat, yashil mahsulot, raqamli marketing, greenwashing.

Adabiyotlar ro'yxati

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