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2026
III Bioiqtisodiyot xalqaro forumi: maxsus son

V-SEKSIYA - SIRKULYAR IQTISODIYOT VA QAYTA TIKLANUVCHI ENERGIYA MANBALARINI INTEGRATSIYALASH IMKONIYATLARINI OSHIRISH

TIJORAT BANKLARIDA YASHIL MOLIYAVIY MAHSULOTLARNI ILGARI SURISHDA RAQAMLI MARKETING STRATEGIYALARIDAN FOYDALANISHNI TAKOMILLASHTIRISH

DOI 10.67668/mj/2026issmaxsus/2078 Betlar 213-224

Nashr qilingan 2026-09-25

Mualliflar
Xayitaliyev Nazirjon Yunusaliyevich
Tashkilot
Yetakchi auditor “Davlat belgisi” MChJ
III Bioiqtisodiyot xalqaro forumi, Buxoro, 24-25-sentabr 2026
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Annotatsiya

Maqolada tijorat banklarida yashil moliyaviy mahsulotlarni ilgari surishda raqamli marketing strategiyalaridan foydalanishning nazariy va uslubiy asoslari oʻrganilgan. Yashil bank faoliyati, yashil ishonch, mijoz sayohati va texnologiyani qabul qilish konsepsiyalarini umumlashtirib, yashil kredit, omonat, karta va chakana obligatsiyalarni targʻib qilishda axborot assimetriyasini kamaytirish markaziy vazifa asoslangan. Mijoz sayohati bosqichlari boʻyicha integral samaradorlik indeksi va konversiya zanjiri formulalari taklif etildi. Oʻzbekistonda muomaladagi bank kartalari soni 63,6 mln donaga, masofaviy bank xizmatlari foydalanuvchilari 62,1 mln kishiga yetgani, xalqaro moliya institutlarining yashil kredit liniyalari va suveren yashil obligatsiyalar raqamli targʻibot uchun keng baza yaratgani koʻrsatilgan. Segmentatsiya, shaxsiylashtirish, taʼlimiy kontent va grinvoshing xavfini nazorat qilishni birlashtiruvchi konseptual model ishlab chiqildi hamda banklar uchun amaliy takliflar asoslandi. Tadqiqot natijalaridan tijorat banklari yashil mahsulotlar boʻyicha marketing siyosatini ishlab chiqishda va raqamli kanallar samaradorligini baholashda foydalanishi mumkin.

Kalit so'zlar

yashil bank faoliyati, yashil moliyaviy mahsulotlar, raqamli marketing, mijoz sayohati, yashil ishonch, grinvoshing, mobil banking, shaxsiylashtirish

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