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No. 8 (2026)
Marketing

Scientific articles

OLIY TAʼLIM MUASSASALARI VA KADRLAR BUYURTMACHILARI OʻRTASIDAGI HAMKORLIKNI BOSHQARISHNING NAZARIY ASOSLARI

DOI 10.67668/mj/2026iss8/2151 Pages 560-570

Published 2026-08-30

Authors
Khamidullaev Durbek Dilmurod oʻgʻli
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Abstract

This article analyzes the theoretical foundations of managing cooperation between higher education institutions and employers as customers of qualified personnel. It examines the relationship between higher education and the labor market, employer participation in personnel training, the adaptation of educational programs to labor market requirements, and the strengthening of practical training. The theoretical aspects of cooperation are examined through systemic and institutional approaches, stakeholder theory, and human capital theory. The main directions for effectively managing cooperation between higher education institutions and personnel customers are substantiated. Based on the analysis, eight main directions of cooperation management are systematized and a structural model of cooperation is proposed. It is shown that the effectiveness of cooperation should be assessed not by the number of signed agreements but by graduates’ employment in their field, employer assessments and the renewal of educational programs. The establishment of an employers’ advisory council and a single digital cooperation platform is proposed.

Keywords

higher education, personnel customer, employer, labor market, cooperation, human capital, educational program, practical training

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