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2026
III International Bioeconomy Forum: Special Issue

V-SEKSIYA - SIRKULYAR IQTISODIYOT VA QAYTA TIKLANUVCHI ENERGIYA MANBALARINI INTEGRATSIYALASH IMKONIYATLARINI OSHIRISH

TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH

DOI 10.67668/mj/2026issmaxsus/2062 Pages 21-31

Published 2026-09-25

Authors
Raxmatov Ziyodullo Nosirovich
Affiliation
Toshkent davlat transport universiteti “Korporativ boshqaruv” kafedrasi mudiri
III Bioiqtisodiyot xalqaro forumi, Buxoro, 24-25-sentabr 2026
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Abstract

The article examined marketing mechanisms for developing energy-efficient services in transport enterprises. Systems thinking and service-dominant logic informed comparative analysis, synthesis and conceptual modelling. Official statistics and international reviews were used to examine railway electrification, public transport renewal and digital payments. Service design, pricing, green communication, corporate logistics and loyalty tools were organised into a framework for translating energy efficiency into customer value. A composite marketing performance index and an approach to calculating progress towards infrastructure targets were proposed. A conceptual model linked policy targets, enterprise marketing and performance monitoring. Recommendations addressed environmental information reliability, service quality and stronger customer relationships.

Keywords

energy-efficient transport, services marketing, green marketing, service quality, green logistics, customer loyalty, composite index, digital payments

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