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Son 5 (2026)
Marketing

Ilmiy maqolalar

MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS

Nashr etilgan 2026-05-27

Mualliflar
Bakhtiyor Ruziev Eshmuminovich
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Annotatsiya

Mazkur maqolada marketing strategiyalarining korxona raqobatbardoshligini
shakllantirishdagi o‘rni integratsiyalashgan konseptual model asosida tahlil qilingan.
Tadqiqotda strategik marketing, marketing imkoniyatlari, bozor pozitsiyasi, dinamik
qobiliyatlar va mijoz qiymatini yaratish mexanizmlari o‘rganilgan. Raqamli bozor
sharoitida marketing strategiyasining korxona ustunligini shakllantirish va uni uzoq
muddat saqlab qolishdagi ahamiyati asoslab berilgan. Tadqiqot davomida marketing
strategiyasi, marketing faoliyati, raqobat ustunligi va korxona raqobatbardoshligi
tushunchalari o‘zaro farqlangan. Rivojlanayotgan bozorlar sharoitida raqamli
transformatsiya, analitik salohiyat va mijozga yo‘naltirilgan boshqaruv tizimlari
korxona samaradorligini oshirishga xizmat qilishi aniqlangan.

Kalit so'zlar

marketing strategiyasi, raqobatbardoshlik, strategik marketing, dinamik qobiliyatlar, raqamli transformatsiya, marketing imkoniyatlari, mijoz qiymati, bozor pozitsiyasi.

Adabiyotlar ro'yxati

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