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Son 10 (2025)
Marketing

Articles

AKSIYADORLIK JAMIYATLAR INING MOLIYAVIY PUL OQIMLARI VA STRATEGI K MARKETING INTEGRATSIYA SI

Nashr etilgan 2025-10-31

Mualliflar
Masharipova Shahlo Adambaevna
Tashkilot
Toshkent davlat iqtisodiyot universiteti mustaqil tadqiqotchisi PhD,dotsent
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Annotatsiya

Ushbu maqolada aksiyadorlik jamiyatlar faoliyatida marketing strategiyalarini moliyaviy pul oqimlari bilan integratsiya qilishning nazariy asoslari tahlil qilingan. Tadqiqotda marketing va moliya oʻrtasidagi oʻzaro bogʻliqlik, ularning korporativ qiymat, f oyda va pul oqimlariga taʼsiri tizimli yondashuv asosida oʻrganilgan. CLV , CBCV va ROI modellarining marketing qarorlarini moliyaviy natijalar bilan bogʻlashdagi roli tahlil etilgan. Natijalarga koʻra, marketingni investitsion faoliyatning ajralmas qismi s ifatida boshqarish korxona barqarorligi, aksiyadorlik qiymati va moliyaviy rentabellikni oshirishga xizmat qiladi.

Kalit so'zlar

marketing strategiyasi, moliyaviy oqimlar, integratsiya, CLV, ROI, CBCV, aksiyadorlik jamiyat, korporativ qiymat

Adabiyotlar ro'yxati

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