Tel: +998901234567
Search

Son 1 (2026)
Marketing

Articles

MAMLAKAT IMJORINING INTEGRATIV MODELI SARIGA

Nashr etilgan 2026-01-31

Mualliflar
Duschanov Alisher Sherzod ugli a , named after Abu Rayhon Beruni b
Tashkilotlar
a Urganch davlat universiteti fan doktori
b Yoʻq
PDF (inglizcha) Google Scholar Google Scholar

Annotatsiya

Mazkur maqolada mamlakat imijini tahlil qilish uchun integrativ konseptual yondashuv taklif etiladi. Ushbu yondashuv Buhmann va Ingenhoff tomonidan 2015 - yilda ishlab chiqilgan modelga asoslanadi hamda biznes tadqiqotlari, siyosatshunoslik va kommunikatsiya tadqiqotlari sohalaridagi ilmiy qarashlarni o‘zida mujassam etadi. Fanlararo ushbu nuqtayi nazarlarni uyg‘unlashtirish maqsadida tadqiqotda kommunikatsiyani boshqarish yondashuvi qo‘llanilib, mamlakat imiji, mamlakat reputatsiyasi, mamlakat brendi va maml akat identifikatsiyasi kabi asosiy tushunchalar uchun yagona va izchil terminologik tuzilma shakllantiriladi. Ushbu nazariy asosga tayangan holda muallif milliy identitet, munosabatlarning shakllanishi hamda reputatsiyani boshqarish bo‘yicha mavjud nazariy alarni sintez qilish orqali mamlakat imijining to‘rt o‘lchovli (4D) modelini ishlab chiqadi. Taklif etilgan model qiyosiy tadqiqotlar uchun mo‘ljallangan bo‘lib, turli auditoriya guruhlarida (masalan, ichki va xalqaro jamoatchilik) hamda individual idrokla rdan tortib ommaviy axborot vositalarida shakllanadigan nufuz va jamoatchilik diskursigacha bo‘lgan turli ijtimoiy darajalarda qo‘llanishi mumkin.

Kalit so'zlar

imij, mamlakat imiji, milliy identitet, reputatsiyani boshqarish, mintaqaviy raqobatbardoshlik, O‘zbekiston

Adabiyotlar ro'yxati

  1. Anholt, Simon (2006). Public diplomacy and place branding: Where’s the link? Place Branding, 3(2), pp. 271 –275.
  2. Ashmore, Richard D.; Deaux, Kay; McLaughlin -Volpe, Tracy (2004). An organizing framework for collective identity: articulation and significance of multidimensionality. Psychological Bulletin, 130(1), pp. 80 –114.
  3. Barich, H.; Kotler, P. (1991). A framework for marketing image management. Sloan Management Review, 32(2), pp. 94 –104.
  4. Bentler, Peter M.; Speckart , George (1979). Models of attitude –behavior relations. Psychological Review, 86(5), pp. 452 –464.
  5. Boulding, K. E. (1959). National images and international systems. The Journal of Conflict Resolution, 3(2), pp. 120 –131.
  6. Buhmann, Alexander; Ingenhoff, Diana (2015b). The 4D -model of the country image: an integrative approach from the perspective of communication management. International Communication Gazette, 77(1), pp. 102 –124. https://doi.org/10.1177/1748048514556986
  7. Caruana, Albert; Cohen, Charlene; Krentler, Kathleen A. (2006). Corporate reputation and shareholders’ intentions: an attitudinal perspective. Journal of Brand Management, 13(6), pp. 429 –440.
  8. Fan, Ying (2006). Branding the nation: what is being branded? Journal of Vacation Marketing, 12(1), pp. 5 –14.
  9. Gertner, Rosane K. (2010). Similarities and differences of the effect of country images on tourist and study destinations. Journal of Travel & Tourism Marketing, 27(4), pp. 383 –395.
  10. Han, C. Min; Terpstra, Vern (1988). Country -of-origin effects for uni -national and bi -national products. Journal of International Business Studies, 19(2), pp. 235 –
  11. Ingenhoff, Diana; Buhmann, Alexander (2015). Image transfer effects of corporate crises on their home country image: the role of constructed entitativity. Paper presented at the 18th Annual IPRR Conference, Miami, USA, March 4 –8.
  12. Jaffe, Eugene D.; Nebenzahl, Israel D. (2001). National image and competitive advantage: the theory and practice of place branding. Copenhagen: Copenhagen Business School Press.

Yuklab olishlar

Yuklab olish ma’lumotlari hali mavjud emas.