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No. 1 (2025)
Marketing

Scientific articles

MARKETINGDA SUN'IY INTELLEKT VA AVTOMATLASHTIRISH: YANGI DAVR STRATEGIYALARI VA ISTIQBOLLAR

DOI 10.67668/mj/2025iss1/1262 Pages 371-379

Published 2025-06-30

Authors
Turdiyev Abdullo Sagdullayevich
Affiliation
Alfraganus University image/svg+xml
PDF (Uzbek) Google Scholar Google Scholar

Abstract

Ushbu maqolada marketing sohasida sun'iy intellekt (SI) va avtomatlashtirish texnologiyalarining rivojlanishi, ularning marketing jarayonlariga ta'siri va kelajakdagi istiqbollari tahlil qilinadi. Hozirgi raqamli davrda SI vositalari orqali shaxsiylashtirilgan reklama, mijozlar tajribasini yaxshilash va marketing jarayonlarini avtomatlashtirish imkoniyatlari kengaymoqda. Turli mamlakatlar va yetakchi kompaniyalar misolida SI texnologiyalarining marketing sohasidagi tadqiqoti va iqtisodiy samaradorlikka ta'siri o'rganiladi.

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