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No. 9 (2026)
Marketing

Scientific articles

TURISTIK IMIJ TUSHUNCHASI VA UNI SHAKLLANTIRUVCHI OMILLAR: BOSHQARILISH VA ISHONCHLILIK OʻRTASIDAGI TESKARI BOGʻLIQLIK

DOI 10.67668/mj/2026iss9/2147 Pages 978-987

Published 2026-09-07

Authors
Zufarova Dilobar Baxtiyor qizi
Affiliation
Tashkent State University of Economics image/svg+xml
Marketing jurnali — 2026-yil sentabr, 9-son
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Abstract

The article theoretically examined destination image and the information sources involved in its formation. Theoretical synthesis, systematisation and comparative analysis were applied. Sources were organised according to destination control and perceived consumer credibility. A possible inverse association between these criteria was presented conceptually. Visitor experiences, independent reviews and marketing communications were examined alongside the temporal characteristics of image change and measurement coverage. Recommendations included combining structured questionnaires with open questions, distinguishing respondents by visitation experience and conducting repeated measurements. Service quality, transparent communication and regular monitoring were integrated into proposed management directions. The proposals provided a theoretical basis for subsequent empirical research.

Keywords

destination image, information sources, controllability, credibility, visitor experience, marketing communications, image measurement, open questions

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