MINTAQANING IJOBIY IMIJINI SHAKLLANTIRISHDA XORIJIY INVESTITSIYALAR SAMARADORLIGINI OSHIRISH(Xorazm viloyati misolida)
Abstract
Mazkur tadqiqotda mintaqaning ijobiy imijini shakllantirishda xorijiy
investitsiyalar samaradorligining roli nazariy va tavsifiy tahlil asosida oʻrganildi.
Xorazm viloyati misolida toʻgʻridan-toʻgʻri xorijiy investitsiyalar va mintaqa imiji
oʻrtasidagi oʻzaro bogʻliqlik tizimlashtirildi. Investitsiyalarning sektoral taqsimoti,
infratuzilma rivoji va ijtimoiy natijalari imij komponentlari bilan bogʻliq holda tahlil
qilindi. Jacobsenning IPBE modeli va Dunningning OLI paradigmasi asosida
investitsiya oqimlari mintaqaning sifat idroki va brend assotsiatsiyalariga taʼsiri
baholandi. Natijada investitsiyalar va imij oʻrtasidagi oʻzaro kuchaytiruvchi mexanizm
mavjudligi aniqlandi. Tadqiqot mintaqaviy siyosat va investitsiya strategiyalarini
takomillashtirish uchun ilmiy asos yaratdi.
Keywords
mintaqa imiji, xorijiy investitsiyalar, FDI, joy brendlash, IPBE modeli, OLI paradigmasi, investitsiya jozibadorligi, Xorazm viloyati
References
- 1. Anholt, S. (2005). Editorial: Some important distinctions in place branding.
- Place Branding, 1(2), 116-121.
- https://link.springer.com/article/10.1057/palgrave.pb.5990011
- 2. Papadopoulos, N., Hamzaoui-Essoussi, L., & El Banna, A. (2016). Nation
- branding for foreign direct investment: an integrative review and directions for
- research and strategy. Journal of Product & Brand Management, 25(7), 642-661.
- https://www.researchgate.net/publication/311482618_Nation_branding_for_foreign_direct_investment_an_Integrative_review_and_directions_for_research_and_strategy
- 3. Kavaratzis, M., & Ashworth, G.J. (2005). City branding: An effective assertion
- of identity or a transitory marketing trick? Tijdschrift Voor Economische en Sociale Geografie, 96(5), 506-514. https://doi.org/10.1111/j.1467-9663.2005.00482.x
- 4. Jacobsen, B.P. (2009). Investor-based place brand equity: A theoretical
- framework. Journal of Place Management and Development, 2(1), 70-84.
- https://doi.org/10.1108/17538330910942368
- 5. UNCTAD. (2025). World Investment Report 2025. United Nations Conference
- on Trade and Development. https://unctad.org/wir
- 6. U.S. Department of State. (2024). 2024 Investment Climate Statements:
- Uzbekistan. https://2021-2025.state.gov/reports/2024-investment-climatestatements/uzbekistan/
- 7. Matniyozov, M. (2024). The formation of destination image of Khorezm
- region. BIO Web of Conferences. https://www.bioconferences.org/articles/bioconf/abs/2024/01/bioconf_msnbas2024_06013/bioconf_msnbas2024_06013.html
- 8. Almeida, G.G.F. (2023). The influence of destination image within the
- territorial brand on regional development. Cogent Social Sciences, 9(1).
- https://www.tandfonline.com/doi/full/10.1080/23311886.2023.2233260
- 9. Swain, S., Jebarajakirthy, C., Sharma, B.K., Maseeh, H.I., Agrawal, A., Shah,
- J., & Saha, R. (2024). Place Branding: A Systematic Literature Review and Future
- Research Agenda. Journal of Travel Research, 63(2), 304-332.
- https://journals.sagepub.com/doi/10.1177/00472875231168620
- 10. Hanna, S., & Rowley, J. (2021). Place and Destination Branding: A Review
- and Conceptual Mapping of the Domain. European Management Review, 18(2), 105-117. https://onlinelibrary.wiley.com/doi/10.1111/emre.12433