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XUSUSIY TAʼLIM XIZMATLARI BOZORINING RIVOJLANISHI VA ULARDA MARKETING STRATEGIYALARIDAN FOYDALANISH

Affiliation
Jizzax shahridagi Mastery STEM maktabi

Annotatsiya

Mazkur maqolada xususiy maktablarda sifatli taʼlim xizmatlarini ko‘rsatishda samarali marketing strategiyalaridan foydalanish masalasi tahlil qilingan. O‘zbekiston Respublikasida nodavlat umumiy o‘rta taʼlim tashkilotlarining rivojlanish tendensiyalari tahlil qilingan. Tadqiqot natijalari asosida raqobat muhiti shakllanayotgan xususiy taʼlim xizmatlari bozorida nodavlat umumiy o‘rta taʼlim tashkilotlari faoliyati samaradorligini oshirish uchun marketing strategiyalaridan foydalanish bo‘yicha takliflar berilgan.

References

  1. Kotler P. et al. Marketing. – Pearson Higher Education AU, 2015
  2. Hult, G. T. M., & Ketchen, D. J. (2017). Disruptive marketing strategy. Ams Review, 7(1–2), 20–25
  3. Kingsnorth S. Digital marketing strategy: an integrated approach to online marketing. – Kogan Page Publishers, 2022
  4. Verger A., Steiner-Khamsi G., Lubienski C. The emerging global education industry: Analysing market-making in education through market sociology // Globalisation and Education. – Routledge, 2020. – S. 179–194
  5. Kim S. G. The marketing model applying the concepts of educational psychology in the private educational service sector // Journal of Distribution Science. – 2020. – T. 18. – № 11. – S. 15–22
  6. Kumar V., Kotler P. Transformative Marketing with Generative Artificial Intelligence // Transformative Marketing: Combining New Age Technologies and Human Insights. – Cham: Springer Nature Switzerland, 2024. – S. 65–102
  7. Harini H. et al. Marketing strategy for Early Childhood Education (ECE) schools in the digital age // Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini. – 2023. – T. 7. – № 3. – S. 2742–2758
  8. Andersson T. et al. Sequential school choice with public and private schools // Social Choice and Welfare. – 2024. – S. 1–46
  9. Carneiro P., Das J., Reis H. The value of private schools: Evidence from Pakistan // Review of Economics and Statistics. – 2024. – T. 106. – № 5. – S. 1301– 1318

Yuklab olishlar

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