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Son 8 (2026)
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Ilmiy maqolalar

TURIZMDA MEHMONXONA BRENDINING TUSHUNCHASI, MOHIYATI VA AHAMIYATI: BREND MUKOFOTI, SIFAT SIGNALI SIFATIDAGI BREND VA UNING ONLAYN SHARHLAR TA’SIRIDA EROZIYASI

DOI 10.67668/mj/2026iss8/1995 Betlar 354-361

Nashr qilingan 2026-08-30

Mualliflar
Ergashev Oybek Mamarasul oʻgʻli
Tashkilot
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
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Annotatsiya

Maqolada mehmonxona brendining sifat signali sifatidagi vazifasi hamda onlayn sharhlar bilan bog‘liq narx ustunligi o‘rganildi. O‘zbekistonning beshta shahridagi oltmish mehmonxona ma’lumotlari gedonik narxlash va regressiya modellari yordamida tahlil qilindi. Baholashda yulduz toifasi, mehmonlar reytingi, joylashuv va mehmonxona hajmi hisobga olindi. Ushbu xususiyatlar nazorat qilingach, xalqaro brendning o‘rtacha narx ustunligi statistik ahamiyatini yo‘qotdi, biroq tarmoqqa a’zolik yuqoriroq bandlik va xona daromadi bilan bog‘landi. Sharhlar soni ortishi bilan brendning narx ustunligi kamaygani kuzatildi. Franchayzing to‘lovlari hisobga olingan shartli baholash amalga oshirildi. Natijalar asosida mehmonxona egalari uchun onlayn obro‘ni rivojlantirish va brend hamkorligini mavjud axborot sharoitiga qarab baholash bo‘yicha amaliy tavsiyalar ishlab chiqildi.

Kalit so'zlar

mehmonxona brendi, sifat signali, narx ustunligi, onlayn sharhlar, gedonik narxlash, tarmoqqa a’zolik, xona bandligi, franchayzing

Foydalanilgan adabiyotlar

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