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ANALYSIS OF TOURISTS’ATTITUDES TOWARD CULTURAL EXPERIENCES: ENDORSEMENT CONCENTRATION THRESHOLDS, ENGAGEMENT AND VALENCE CONVERSION, AND INTERPRETIVE MEDIATION IN THE PERCEPTION OF NATIONAL HERITAGE

DOI 10.67668/mj/2026iss8/2092 Betlar 442-457

Nashr qilingan 2026-08-30

Mualliflar
Gofurjonova Musharrafkhon Shekhratjon kizi
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Annotatsiya

Maqolada madaniy meros siyosatining asosiy farazi - yodgorlikning ahamiyati tashrif buyuruvchilar munosabatini belgilaydi degan qarash - Oʻzbekistondagi yigirmata meros obyekti va oʻn uch mamlakatdan iborat qiyosiy panel maʼlumotlari asosida tekshiriladi. Tahlilda uchta tushunchadan foydalaniladi: maʼqullash konsentratsiyasi, faollik va baho konversiyasi hamda interpretatsion vositachilik. Natijalarga koʻra, meros ahamiyati darajasi besh yulduzli sharhlar ulushidagi farqlarning atigi 2,0 foizini tushuntiradi (koeffitsient 0,092; t = 0,61) va hech bir spetsifikatsiyada statistik ahamiyatga ega emas. Interpretatsion taʼminot esa farqlarning 75,9 foizini tushuntiradi: shkaladagi har bir pogʻona besh yulduzli sharh ehtimoli nisbatini 1,69 baravar oshiradi. Toʻliq izohlangan va izohsiz qoldirilgan obyektlarning oʻrtacha ahamiyat darajasi bir xil (4,00), ammo maʼqullash darajasi 29,0 foiz punktga farq qiladi. Oʻzbekiston baholash darajasi boʻyicha qiyosiy panel medianasida, sharhlar hajmi boʻyicha esa oʻn uch mamlakat ichida toʻqqizinchi oʻrinda turadi. Muallif ahamiyatni ishonch atributi sifatida talqin qiladi: u faqat interpretatsiya orqali tajriba atributiga aylangandagina tashrif buyuruvchi bahosiga taʼsir qiladi. Maqolada meros obyektlarini boshqarish boʻyicha amaliy takliflar berilgan.

Kalit so'zlar

meros turizmi, tashrif buyuruvchilar munosabati, interpretatsiya, ishonch atributlari, onlayn sharhlar, konversiya samaradorligi, Oʻzbekiston

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