AVTOMOBIL SANOATIDA EKSPORT HAJMINI OSHIRISHDA XALQARO MARKETING STRATEGIYASI AHAMIYATI
Annotatsiya
Ushbu maqolada avtomobil sanoatida eksport hajmini oshirishda xalqaro marketing strategiyasining oʻrni va ahamiyati tadqiq etilgan. Jahon avtomobil bozorining hozirgi holati, mintaqaviy ishlab chiqarish dinamikasi hamda yetakchi avtomobil ishlab chiqaruvch ilarning xalqaro bozorlarga chiqish strategiyalari tahlil qilingan. Tadqiqot natijasida mahsulot, narx, taqsimot va ragʻbatlantirish strategiyalarining eksport samaradorligiga taʼsiri aniqlangan. Lokalizatsiya va raqamli marketing vositalarining zamonaviy ahamiyati ochib berilgan.
Kalit so'zlar
avtomobil sanoati, eksport, xalqaro marketing, marketing strategiyasi, lokalizatsiya, raqamli marketing, global bozor
Adabiyotlar ro'yxati
- ICAEW. Global automotive manufacturing: industry profile. 2025. https://www.icaew.com/library/industry -profiles/automotive -manufacturing 1 Manba: OICA, AutoCango News, 2025 [9, 11]
- Gliga G., Evers N. International dynamic marketing capabilities: developments and a research agenda // International Marketing Review. 2024. https://www.emerald.com/insight/content/doi/10.1108/imr - 10-2023 -0283/full/html
- Kotler P., Armstrong G. Principles of Marketing. 18th ed. Pearson, 2024.
- Nkomo T. Analysis of Toyota Motor Corporation. Harvard University. https://scholar.harvard.edu/files/tnkomo/files/analysis_of_toyota.pdf
- Muharram A.R., Febriansyah F., Azmy A. Strategic Marketing Approaches For Automotive Industries: A Literature Review Study // Dinasti International Journal of Education Management And Social Science. 2024. Vol. 6(2). P. 928 -934. https://dinastipub.org/DIJEMSS/article/view/3551
- Phrase. Harnessing the Potential of Automotive Localization for Global Expansion: 10 Best Practices. 2025. https://phrase.com/blog/posts/automotive -localization/
- Morgan N.A., Katsikeas C.S., Vorhies D.W. Export marketing strategy implementation, export marketing capabilities, and export venture performance // Journal of the Academy of Marketing Science. 2012. Vol. 40(2). P. 271 -289.
- AlixPartners. 2024 AlixPartners Global Automotive Outlook. 2024. https://www.alixpartners.com/newsroom/2024 -alixpartners -global -automotive -outlook/
- OICA. Production Statistics. International Organization of Motor Vehicle Manufacturers. 2025. https://oica.net/production -statistics/
- Bosson Research. Key Data of Global Auto Market in 2024. 2025. https://bossonresearch.com/productinfo/3586424.html
- AutoCango News. World No. 1: China Exports 6.41 Million Vehicles in 2024. 2025. https://www.autocango.com/news -detail/china -auto-exports -2024 -full-chain -strategy
- AInvest. BYDʼs Strategic Shift to Global Markets. 2025. https://www.ainvest.com/news/byd - strategic -shift-global -markets -growth -engine -domestic -slowdown -2512/
- KORTX. 12 Automotive Marketing Trends to Watch in 2025. 2025. https://kortx.io/news/automotive -marketing -trends/
- Taboola. Automotive Marketing Trends 2025: Global Shifts Marketers Should Know Of. 2025. https://www.taboola.com/marketing -hub/automotive -marketing -trends/
- ACEA. Economic and Market Report: Global and EU auto industry — Full year 2024. 2025. https://www.acea.auto/publication/economic -and-market -report -global -and-eu-auto-industry -full-year-2024/
- Canalys. Chinese -owned brandsʼ passenger vehicle exports expected to reach 4.5 million in 2024.
- https://canalys.com/newsroom/china -vehicle -export -in-2024
- TechNode. The Path to Globalization of Chinaʼs Automotive Industry. 2024. https://technode.com/2024/09/11/the -path-to-globalization -of-chinas -automotive -industry -2024/
- MBA Knowledge Base. Case Study of Toyota: International Entry Strategies. 2024. https://www.mbaknol.com/management -case-studies/case -study -of-toyota -international -entry -strategies/
- Driftrock. 10 Automotive Marketing Trends That Will Rule 2024. 2024. https://www.driftrock.com/blog/10 -automotive -marketing -trends -that-will-rule-2024
- KPMG. Navigating the Future of Localization in Automotive. 2025. https://kpmg.com/us/en/articles/2025/navigating -future -of-localization -automotive.html
- NielsenIQ. Global automotive trends to watch 2024. 2024. https://nielseniq.com/global/en/insights/analysis/2024/global -automotive -trends -to-watch -2024/
- Statista. Motor vehicle production worldwide by type. 2024. https://www.statista.com/statistics/1097293/worldwide -motor -vehicle -production -by-type/
- CleanTechnica. Unpacking The BYD Plan To Become A Global Company. 2024. https://cleantechnica.com/2024/10/17/unpacking -the-byd-plan-to-become -a-global -company/
- MarkLines. Chinese OEM Overseas Expansion Activities: BYD, Geely. 2024. https://www.marklines.com/en/report/rep2722_202408
- Promodo. Automotive Industry Digital Marketing Guide. 2024. https://www.promodo.com/blog/the -complete -guide -to-digital -marketing -for-the-automotive -industry