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Son 6 (2025)
Marketing

Articles

STRATEGIK MARKETING YONDASHUVLARI ASOSIDA MATBAA KORXONALARINING RAQOBATBARDOSHLIGINI OSHIRISH

Nashr etilgan 2025-06-30

Mualliflar
Xolmirzaeva Feruza Аbdullaevna
Tashkilot
TDIU, tadqiqotchisi
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Annotatsiya

Ushbu maqolada matbaa korxonalarining raqobatbardoshligini oshirishda marketing strategiyalarining amaliy ahamiyati yoritilgan. Bozor segmentlariga asoslangan yondashuvlar orqali mijoz ehtiyojlariga moslashtirilgan xizmatlar ishlab chiqish yoʻllari koʻrib chiqilgan. Tahlil natijalari marketing vositalarining raqobat ustunligi shakllanishiga taʼsirini koʻrsatadi. Strategik rejalashtirish, narx siyosati, xizmat sifati va brend pozitsiyasini aniqlash orqali raqamli imkoniyatlar asosida samarali yondashuvlar is hlab chiqilgan.

Kalit so'zlar

matbaa korxonalari, raqobatbardoshlik, marketing strategiyasi, mijoz segmentlari, strategik yondashuv

Adabiyotlar ro'yxati

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