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Son 11 (2025)
Marketing

Articles

MARKETING TADQIQOTLARDA BOGʻLIQLIK KOEFFITSENTLARDAN FOYDALANISHNING NAZARIY ASOSLARI

Nashr etilgan 2025-11-29

Mualliflar
Muradov Rustamjon Sobitxonovich
Tashkilot
Namangan davlat texnika universiteti Professori
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Annotatsiya

Maqolada marketing tadqiqotlarida oʻzgaruvchilar oʻrtasidagi bogʻliqlikni baholashda qoʻllaniladigan korrelyatsion koeffitsiyentlarning nazariy asoslari yoritiladi. Pearson, Spearman, Kendall hamda korrelyatsiyaning murakkab shakllari (chiziqli boʻlmagan, xususiy korrelyatsiyasi) marketingdagi talab, narx, reklama samaradorligi, isteʼmolchi xatti -harakatlari kabi koʻrsatkichlar misolida izohlanadi.

Kalit so'zlar

bogʻliqlik, Pearson, Spearman, Kendall koeffitsiyent lari, reklama, marketing, brend imiji

Adabiyotlar ro'yxati

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