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Nomeri 11 (2025)
Marketing

Ilmiy maqolalar

MARKETING TADQIQOTLARDA BOGʻLIQLIK KOEFFITSENTLARDAN FOYDALANISHNING NAZARIY ASOSLARI

DOI 10.67668/mj/2025iss11/582

Nashr qilingan 2025-11-29

Mualliflar
Muradov Rustamjon Sobitxonovich
Affiliation
Namangan davlat texnika universiteti Professori
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Annotatsiya

Maqolada marketing tadqiqotlarida oʻzgaruvchilar oʻrtasidagi bogʻliqlikni baholashda qoʻllaniladigan korrelyatsion koeffitsiyentlarning nazariy asoslari yoritiladi. Pearson, Spearman, Kendall hamda korrelyatsiyaning murakkab shakllari (chiziqli boʻlmagan, xususiy korrelyatsiyasi) marketingdagi talab, narx, reklama samaradorligi, isteʼmolchi xatti -harakatlari kabi koʻrsatkichlar misolida izohlanadi.

Kalit so'zlar

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References

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