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Son 9 (2025)
Marketing

Articles

ISTEʼMOLCHILARNING EKOLOGIK ONGINI SHAKLLANTIRISHDA RAQAMLI MARKETINGNING ROLI

Nashr etilgan 2025-09-30

Mualliflar
Uzoqova Dilnoza Yusuf qizi
Tashkilot
Toshkent davlat iqtisodiyot universiteti Marketing kafedrasi, tayanch doktoranti
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Annotatsiya

Ushbu maqolada raqamli marketing vositalarining isteʼmolchilarning ekologik ongini shakllantirishdagi oʻrni yoritilgan. Kontent -tahlil va qiyosiy yondashuv asosida ijtimoiy tarmoqlar, mobil ilovalar hamda interaktiv reklamalarning ekologik qadriyatlarni om malashtirishdagi samaradorligi tahlil qilingan. Natijalar raqamli platformalarning isteʼmolchilar qarashlarini ijobiy oʻzgartirishga sezilarli taʼsir koʻrsatishini koʻrsatadi. Maqolada shuningdek, ekologik marketingning ijtimoiy ahamiyati taʼkidlanib, bren dlarning raqamli strategiyalar orqali ekologik madaniyatni rivojlantirishdagi roli ochib berilgan.

Kalit so'zlar

raqamli marketing, ekologik ong, isteʼmolchi xulq -atvori, barqaror rivojlanish, ijtimoiy tarmoqlar, interaktiv kontent, ekologik qadriyatlar, ekologik mahsulot, raqamli strategiya, ekologik masʼuliyat, marketing kommunikatsiyasi, mobil ilovalar

Adabiyotlar ro'yxati

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