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2026
III Bioiqtisodiyot xalqaro forumi: maxsus son

III-SEKSIYA - SIRKULYAR IQTISODIYOT VA BIOMASSADAN SAMARALI FOYDALANISH TAJRIBASI HAMDA INNOVATSION TEXNOLOGIYALARNI ALMASHISH

ELEKTRON SAVDO MAYDONCHALARIDA QAYTA ISHLANGAN MAHSULOTLARGA TALABNI SHAKLLANTIRISHNING RAQAMLI MARKETING STRATEGIYALARI

DOI 10.67668/mj/2026issmaxsus/2041 Betlar 32-42

Nashr qilingan 2026-09-25

Mualliflar
Abidjonov Nodirbek Odiljon oʻgʻli
Tashkilot
Toshkent davlat transport universiteti
III Bioiqtisodiyot xalqaro forumi, Buxoro, 24-25-sentabr 2026
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Annotatsiya

Maqolada elektron savdo maydonchalarida qayta ishlangan, qayta tiklangan va apsaykling mahsulotlariga barqaror talabni shakllantirishning raqamli marketing strategiyalari nazariy va amaliy jihatdan oʻrganildi. Muallif aylanma iqtisodiyot, yashil marketing va onlayn isteʼmolchi xulq-atvori nazariyalarini umumlashtirib, xaridorning sifat noaniqligi, gigiyenik xavotir va yashil ishonch tanqisligi kabi idrok toʻsiqlarini tizimlashtirdi. Rasmiy statistika asosida Oʻzbekistonda elektron tijorat savdo hajmining 2019-2025-yillardagi dinamikasi, yirik marketpleys faoliyati koʻrsatkichlari hamda maishiy chiqindilarni qayta ishlash salohiyati baholandi. Idrok toʻsiqlari va raqamli vositalarni moslashtiruvchi matritsa hamda talabni shakllantirishning konseptual modeli ishlab chiqildi, mahsulot kartochkasining talab salohiyati indeksi taklif etildi. Tahlil raqamli ishonch signallari qayta ishlangan tovarga talabni kengaytirishning asosiy omili ekanini koʻrsatdi. Natijada eko-yorliqlarni raqamli tasdiqlash, sharhlar tizimini moslashtirish, tavsiya algoritmlarida yashil toifani ajratish boʻyicha takliflar asoslab berildi. Taklif etilgan yondashuv marketpleys operatorlari, sotuvchilar va qayta ishlash korxonalari faoliyatida amaliy qoʻllanishi mumkin.

Kalit so'zlar

qayta ishlangan mahsulot, elektron savdo maydonchasi, raqamli marketing, yashil ishonch, eko-yorliq, onlayn sharhlar, tavsiya algoritmi, aylanma iqtisodiyot

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