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2026
III Bioiqtisodiyot xalqaro forumi: maxsus son

III-SEKSIYA - SIRKULYAR IQTISODIYOT VA BIOMASSADAN SAMARALI FOYDALANISH TAJRIBASI HAMDA INNOVATSION TEXNOLOGIYALARNI ALMASHISH

РАЗВИТИЕ СТРАТЕГИЙ ЦИФРОВОГО МАРКЕТИНГА ДЛЯ ПРОДВИЖЕНИЯ ПРОДУКЦИИ ИЗ БИОМАССЫ НА ЭЛЕКТРОННЫХ ТОРГОВЫХ ПЛАТФОРМАХ

DOI 10.67668/mj/2026issmaxsus/2054 Betlar 173-184

Nashr qilingan 2026-09-25

Mualliflar
Насирова Дилфуза Хайруллаевна
Tashkilot
начальник Управления оценки воздействия актов законодательства и решений государственных органов на конкурентную среду и эффективность государственной помощи Комитета по развитию конкуренции и защите прав потребителей Республики Узбекистан
III Bioiqtisodiyot xalqaro forumi, Buxoro, 24-25-sentabr 2026
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Annotatsiya

Maqolada biomassadan tayyorlangan mahsulotlarni elektron savdo platformalarida ilgari surishning raqamli marketing strategiyalari o‘rganildi. Tizimli va institutsional yondashuvlar, ilmiy manbalar tahlili, qiyoslash va dinamik tahlil usullari qo‘llanildi. O‘zbekistonda elektron savdo hajmining o‘sishi hamda biomahsulotlar taklifini kengaytirish imkoniyatlari umumlashtirildi. Mahsulot guruhlari bo‘yicha iste’molchilar ikkilanishlarini raqamli vositalar bilan bog‘lovchi matritsa ishlab chiqildi. Ekologik xususiyatlarni tasdiqlash, xaridorlar sharhlaridan foydalanish va qidiruvdagi ko‘rinuvchanlikni oshirish strategiyalari ajratildi. Axborot shaffofligi, iste’molchi ishonchi va halol raqobatni birlashtirgan konseptual model taklif etildi. Sotuvchilar konsentratsiyasini kuzatish uchun Herfindal-Hirshman indeksidan foydalanish tavsiya qilindi. Mahsulot kartochkalari, sertifikatlarni tekshirish, korxonalararo savdo bo‘limlari va ishlab chiqaruvchilarni o‘qitish bo‘yicha takliflar shakllantirildi. Strategiyalarning amaliy yo‘nalishlari belgilandi.

Kalit so'zlar

biomassa mahsulotlari, raqamli marketing, elektron savdo platformalari, ekologik ishonch, axborot shaffofligi, xaridorlar sharhlari, halol raqobat, Herfindal-Hirshman indeksi

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