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2026
III Bioiqtisodiyot xalqaro forumi: maxsus son

V-SEKSIYA - SIRKULYAR IQTISODIYOT VA QAYTA TIKLANUVCHI ENERGIYA MANBALARINI INTEGRATSIYALASH IMKONIYATLARINI OSHIRISH

MODA INDUSTRIYASIDA SIRKULYAR MAHSULOTLARNI BOZORDA ILGARI SURISHNING RAQAMLI MARKETING STRATEGIYALARINI ISHLAB CHIQISH

DOI 10.67668/mj/2026issmaxsus/2072 Betlar 145-155

Nashr qilingan 2026-09-25

Mualliflar
Axmadjanova Rayhona Jasurbek qizi
Tashkilot
Toshkent Davlat Iqtisodiyot Universiteti image/svg+xml
III Bioiqtisodiyot xalqaro forumi, Buxoro, 24-25-sentabr 2026
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Annotatsiya

Maqolada moda industriyasida sirkulyar mahsulotlarni, yaʼni qayta sotiladigan, ijaraga beriladigan, taʼmirlanadigan, apsayklingdan oʻtgan va qayta ishlangan toladan tikilgan kiyimlarni bozorda ilgari surishning raqamli marketing strategiyalari oʻrganildi. Muallif aylanma iqtisodiyot, sekin moda va mahsulot-xizmat tizimlari nazariyalarini umumlashtirib, sirkulyar kiyimga nisbatan isteʼmolchi motivlari va idrok toʻsiqlarini tizimlashtirgan. Rasmiy statistika asosida Oʻzbekiston toʻqimachilik eksporti tarkibi, elektron tijorat hajmi va yirik marketpleys koʻrsatkichlari baholandi. Sirkulyar biznes modellari bilan raqamli vositalar oʻrtasidagi moslik matritsasi, raqamli marketing samaradorligi indeksi va sirkulyar tushum ulushi koʻrsatkichi taklif etildi. Raqamli mahsulot pasporti, hikoya kontenti, ijtimoiy tijorat va narx vositalarini birlashtiruvchi konseptual model ishlab chiqildi. Milliy moda brendlari uchun sirkulyar kolleksiyalarni raqamli kanallarda ilgari surish va raqamli mahsulot pasportini bosqichma-bosqich joriy etish boʻyicha amaliy takliflar asoslandi. Marketpleyslarda sirkulyar moda toifasini yaratish taklif etildi. Taklif etilgan koʻrsatkichlar brendlarga raqamli strategiyaning jarayon va natija samaradorligini muntazam baholash imkonini beradi.

Kalit so'zlar

sirkulyar moda, raqamli marketing, qayta sotish, kiyim ijarasi, apsaykling, raqamli mahsulot pasporti, ijtimoiy tijorat, toʻqimachilik sanoati

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